Office Furniture Dealers! Xusheng's Custom Solutions: 87.9% Sales Growth in 25 Days

Attention, office furniture dealers! Xusheng Furniture's customized solutions help dealer partners achieve an 87.9% sales growth in 25 days.

Origin of furniture dealer customers:
This customer is a 3 - year - old client who made a deal in 2023. Their family has always run a family business. Later, the eighth - generation "leader" takes over to continue the family's business. Currently, he is in charge of the family's furniture business to gain experience in business management and market acumen.

Orders for customized office furniture:
There have been several order collaborations before. However, the products were directly selected from Xusheng office furniture catalog or were similar ones in the catalog. These were also the office furniture items that the customer's store had been selling. At that time, the customer said, "My initial goal was just to maintain the best - selling office furniture in the store. Later, I need to customize the office furniture products according to our market demand to expand our market."

Orders for customized office furniture:

There have been several order collaborations before. But they were directly selected from Xusheng office furniture catalog or were similar products in it. These were also the office furniture items the customer's store had been selling all year round. At that time, the customer told Tony, "My initial goal was just to keep the popular office furniture in the store stable. Later, I need to customize office furniture products according to our market demand to expand our market."

We just finished delivering the orders in May and July this year, and a new order came in October. This order is different from previous ones. This time, the entire office furniture purchase order is customized according to the drawings provided by the customer. It only took two days from when the customer sent the customized sample drawings until our designers adjusted and redrew them according to the customer's drawings. During this process, we kept confirming details with the customer.

Problems Encountered

Problem 1: How to choose the color of the office desk?

We had a minor issue in confirming the color of the office desk. Why? The customer wanted a two - tone effect. The choice of white was quickly decided. But for the matching color, he wanted a wood - grain - like board color. He selected several color cards from our company's board color swatches, but was unsure which one to choose among them. He was in a hurry, otherwise we could have mailed them to him.

Our solution later was that our designers rendered product images one by one in 3D, using the board colors the customer had chosen and the office furniture style the customer had confirmed. After sending these to the customer, he quickly decided on the color he wanted.


Problem 2: How does Xusheng cooperate regarding customized office furniture?

The customer described his idea of having a stationery - holding drawer based on the three - drawer mobile cabinet, but he didn't want to add more lock catches. That is, one lock would control all the drawers. So we designed a four - drawer mobile cabinet for him. The technical difficulty didn't lie in the number of drawers, but since it's a cabinet used with the office desk, its height couldn't exceed that of the office desk and shouldn't affect the normal height of other drawers. The minimum height of this drawer had to be at least higher than that of the silent guide rail, otherwise the guide rail couldn't be installed and the drawer couldn't be pulled.

We tried our best to meet the customer's needs without affecting usability and the function of one lock opening four drawers. Through the joint efforts of Xusheng Furniture's engineers and designers, a solution was worked out. We also provided the customer with our design drawings through graphic design. The customer was very satisfied, saying that this was exactly what he had described.


The customer's design concept for office furniture:

The customer also explained the reason for this design. When he's working, he puts many different items in the drawer. He used to put pens, other stationery, and documents together, making the drawer messy and it was inconvenient for him to get what he needed. This design completely avoids such problems. The customer expressed his gratitude for our responsiveness and active cooperation.

Purchase plan for office furniture:

This time, the customer customized a total of three 40QH office furniture orders, including 150 sets of metal - framed office desks, 180 sets of full - panel office desks, 60 sets of 12 - person conference tables, and 80 full - panel coffee tables. The total value of the furniture order is 160,000 US dollars.


Follow - up feedback from Xusheng Furniture:

On November 25th, Xusheng Furniture delivered the customized office furniture to the customer. The customer was quite delighted upon receiving the goods. Although Tony had sent photos and videos to let the customer see the products in a timely manner, the customer was still pleasantly surprised and excited when he actually opened the cabinet doors and assembled the furniture himself. And he immediately put this batch of new office furniture on the shelves in various supermarkets and stores, starting a new furniture - selling experience.

Follow - up visit record of Xusheng Furniture:

On December 23rd, through Tony's customer follow - up visit, we received feedback from the customer. He said this attempt was a great success. From design to production and then to delivery, Xusheng Furniture provided him with an extremely professional experience. It was not only a match in concept but also a demonstration of its sharp market perception. With the cooperation of Xusheng Furniture, he had this valuable experience. This customized office furniture gave him an unprecedented sense of achievement and self - affirmation. With the help of Xusheng, within just 25 days after putting the furniture on the shelves, the turnover of office furniture in their stores increased by 87.9%. According to his statistics, 52.6% of the office furniture purchased from Xusheng Furniture this month has been sold. He expects to customize another batch of office furniture in January to meet the future sales needs of the stores.